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Google Analytics and Google Tag Manager

Subodh.K.7124
Subodh.K.7124 Posts: 3 🔍
edited January 9 in Social Groups

Hi ,

Has anyone used GA4 and GTM to get the brightspace data and able to get granular info like tools usage, nav bar usage, course access and cohort comparision.

Thanks

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  • Abrar.S.661
    Abrar.S.661 Posts: 31 🤝🏼 image

    Hello Subodh,

    Thanks for reaching out. I am posting on behalf of D2L and not a client so although I am unable to speak from a client perspective, I wanted to ask if there were any issues you were encountering or a particular question you have?

    If you haven't already viewed this article, I am sharing our communication article that discusses the Google Analytics Integration for Brightspace that may help answer some of your questions.

    https://community.d2l.com/brightspace/kb/articles/23673-google-analytics-integration

    Best regards,
    Abrar

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  • Subodh.K.7124
    Subodh.K.7124 Posts: 3 🔍

    Hi Abrar,

    Thanks for your response. I have already done the integration on LMS side and by only doing that, GA4 captures the data (ie page link /page loaded) . I want to use Google Tag Manager so that it can capture the course level /cohort level data/ Nav Bar usage/widget usage which can then be visualized in Google Analytics Dashboard.


    But playing around in the Google Tag Manager, its much complex and not straightforward. Wondering if any university or college has implemented this before so I can have an idea on how to set it up in Google Tag Manager.

    Kind Regards,

    Subz

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  • Abrar.S.661
    Abrar.S.661 Posts: 31 🤝🏼 image

    Hi Subodh,

    Thanks for your reply. I wanted to confirm, have you integrated the Tag Manager ID in Brightspace?

    image.png








    If you've been successfully able to connect the Google Tag Manager could you share what specifics in the Google Tag Manager that you are having trouble with and share any screenshots that may help? This may provide additional context for other users who have used Google Tag Manager.

    I am also sharing a resource on Google Tag Manager from Google, that you may find helpful: https://support.google.com/tagmanager/topic/14598641?hl=en&ref_topic=12403939,3441645,2789291,&sjid=4136689188256497021-NC

    Best regards,
    Abrar

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  • Randall.S.394
    Randall.S.394 Posts: 48 🧭

    Hi,

    This doesn't really answer your question but I am going to provide my experience hoping it might help you in some way.

    I set this up several years ago. I didn't use the tag manager because I didn't understand it. I am not a business/marketing/finance person so the vocabulary made no sense to me. I had difficulty getting help from anyone — I suffered 'why would you need that/nobody else does that' from D2L support and 'you aren't a business' from Google.

    So, I ended up reading from a purely functional standpoint. What 'features' would count the number of clicks on a particular link. I ended up treating the things that I wanted information about (primarily which tools are accessed most so that I could design the navigation bar better) as 'events' and then traced what the link was that activated when the button/link was pressed and used that as the 'event'. I also did this for the individual tools as well — using regular expressions to ignore the parts that were specific to course (which I wasn't interested in since I wanted overall usage) or user. I ignored all the stuff about conversions (don't know what that is) and all the other things that 'follow up from that data' and just used the counter.

    I don't know if this will work for you but it got me enough information to do what I needed to do as well as monitor for changes. I hope this helps a little.

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